Important Tips when Purchasing Stock Video Footage


Every stock media agency have its own unique licensing guidelines. Before you purchase a stock footage video, make sure you read and understand what is written in the license agreement to prevent legal issues in the future. Here are some of the things you should review first before jumping into buying any stock footage from any stock media agency.


Most stock media agencies offer two kinds of licenses: Standard and Extended or Standard and Enhanced. It depends on the stock media agency you purchase the digital files. Each stock site has its own term used for varying licenses. The difference is that one license provides more distribution rights than the other. For web-only stock video footage, you do not need to purchase the license that offers more distribution rights.

License Restrictions

Getting a license for your stock video footage does not give you all the rights to use the footage in any way you want. There are certain restrictions you have to adhere to. Some of the most common restrictions that all stock sites include are:

  • The use of the footage in pornography
  • Depict personal endorsement of a model
  • Use as logo and trademark

You cannot use a stock video footage with a model and inject your own subject material, especially if it has a controversial nature. You will need to place a disclaimer along with the content. Also, check stock footage with editorial use only license. You can only use this type of videos as part of an editorial piece or news. You cannot use it for marketing and sales.

Legal Guarantee

When you subscribe and download from a stock photo agency, you can gel legal guarantee for free. This protects you from any legal issues that may arise with the use of the stock video footage in the future. Of course, you have to follow everything stipulated in the licensing agreement to prevent revocation of your rights to use the image and avoid copyright violations.

Modification Clauses

Some stock media agencies place restriction on how much modifications you can make to the original video or the audio and music that comes along with it. That’s why you need to read carefully and understand what is written in the license agreement to avoid problems in the future. Also understand the extent of modifications you are allowed to make.

Media that engage the audience is always more valuable than media that does not [engage]. A stock video footage is considered as a rich media because people nowadays love watching videos. You can definitely count on them to engage your audience. You don’t have to find a popular video and use it. You can always dig deep into the search page results for videos that are not commonly used by companies.


Understanding the Rights Managed Stock Photos

Royalty-free images are simple. They can be used in any creative project for as long as you like, with some restrictions of course. On the other hand, rights managed stock photo are an entirely new type of license. With this license, you only pay for what you are using the images for. Thus, you need to define how you will use the image, where and when you will use it, and for how long you are going to use it. One is not better than the other. You just choose the license that best fits your creative needs.

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Can royalty-free images be licensed as rights managed? The answer is no. This might be a no-brainer, but let us talk it through so you will truly understand the nature of rights managed stock photos.

When you buy a rights managed image, you have expectations on exclusive rights (or non-exclusive depending on your requirements). Let’s say, for instance, you purchased the exclusive rights of an image for one year in South America. This means you will be the only one with those rights for that period of time in that duration. After all, you are paying for a higher price. It is only right that the image you bought has been used a lot less if not exclusively by you.

The idea behind buying rights managed stock photos is to minimize if not eliminate conflict with another company’s usage, especially your competitors.

Why should you choose rights managed over royalty-free?

At first glance, royalty-free might appear to offer the better value for your money. So, why would you consider buying rights managed stock photos? There are actually a number of good reasons to choose RM images. Too often, many of them are overlooked by buyers. These include:

  • Rights managed stock images offer a wider range of topics.
  • They continue to be the industry norm.
  • The provide protection from reuse of the same image.
  • They are sold by top photographers in the market.
  • They have high quality stock photos.
  • They protect the buyer.
  • They are cheaper compared to commissioned work.
  • They eliminate opportunities for imitation.
  • They are NOT ALWAYS more expensive.
  • They weed out inferior images.
  • They allow you to purchase exclusive use licenses.

Stock photography continues to grow with both royalty-free and rights managed holding their places in the field. There is no wrong choice between these two types of licenses. You can always choose whichever suits you creative needs and budget. However, rights managed photos provide a certain level of protection for both you and the photographer – something that you can never have with royalty-free. Although they are usually more expensive, they certainly have their value. In certain cases, it is the best choice to ensure the success of your creative projects.


Exclusive iStock Promo Code: 15% Off on your Next Purchase

istockphoto-stock-photo-serviceHalf of iStock imagery is now half the price, but that does not stop the website from providing coupon codes to its valued customers. It partners with Stock Photo Secrets to distribute active and valid promo codes that you can use on your next purchase. With plenty of creative content in the library, you need all the help you can get to stay on your budget. You do not need to look around for the best deals because we already have it here for you.

Best Content at the Right Price

iStock does not only offer high quality content but also the best prices. With over 70 million stock images, it provides several options to complete your creative projects – no matter how diverse they are. Its flexible rates also offer the best value for your money. You can download images by purchasing credit packages or subscribing to a plan. Either way, there is an iStock coupon code you can use to enjoy substantial savings.

Stock Photo Secrets offers new and exclusive iStock promo code 2016 that will save you 10% on credits and 15% on subscriptions. You can redeem them on your first or next purchase from the stock photo website. Unlike other promo codes that only last for a short period, these coupons can give you discounts on your yearly subscription. Redeem it now by entering the code to the iStock promo code box on checkout.

Faster Search with Reliable Results

istock home

Content and price are not the only features that iStock are best at. The stock photo website has upgraded its search filters to help you find a better match for your search and your budget even. The streamlined grid and rollover allow you to focus on images and relevant information and the improved search results give you exactly what you are looking for. All thanks to the recent search upgrades, finding the perfect image has become a lot easier.

iStock allows you to explore millions of high quality images at ridiculously great prices. It has diversified rates that adjust to your creative needs and budget. Whether you are a student or businessperson, you will surely benefit from an iStock account. You can purchase per image with credits or subscribe to a plan to jump-start your creative projects. Moreover, you can get iStock coupons to purchase premium images at much discounted prices.    

What are you waiting for? Get incredible stock at flexible pricing when you purchase credits or subscribe to a plan today. Do not forget to get your iStock coupons from Stock Photo Secrets, too. You will surely get value for your money, along with improved user experience.


The Pros and Cons of Alamy Photography Direct Buying


One of the many reasons why Alamy stands out from its competitors is its direct buying feature. Unlike other stock websites, you can purchase and download stock images without getting credits or subscribing to an image plan. The stock site believes that creative users should purchase Alamy photography, not credits. Thus, all prices are presented in US Dollars, Euros and British Pounds.

Alamy has made a tremendous job by giving creative professionals transparent purchase prices. Licensing costs are easy to understand when all purchases are done per photo. Direct buying allows you to buy what you need when you need it. That being said, the stock photo website does not require any payment to access their large collection of images. The registration is free. You can easily start searching for the images you need and download them right away.

Before we give you the pros and cons of Alamy direct buying, here are three main facts you should know. First, as mentioned earlier, the registration is free. You can set up an account in the website without paying a single amount. Second, the prices for direct buying starts from $14.99. This allows you to use the image in presentations. Lastly, you can buy images in US dollars as exchange rates are best in that currency.

alamyNow, let us go to the advantages and disadvantages of direct buying:

  • Advantages. Direct buying poses many great advantages. It offers transparent prices. You can buy what you want when you need it. It allows you to add licenses to your shopping cart as necessary by which you are charged accordingly. Moreover, there are no credit options. This means that no calculations are required to determine the actual cost of Alamy photography.
  • Disadvantage. There is only one disadvantage in direct buying, making it a pretty good feature. Direct buying does not provide discounts in bulk purchases or long term users. Since you images are priced individually, you cannot purchase packages to get bulk discounts. It also does not offer image plans; thus, you cannot get price reductions with long term usage.

With over 12 years in the industry, Alamy has proven that direct buying is still a very good option among creative professionals. The website has also recently redesigned their website to bring easier and faster navigation to its users. It aims to be the leader in speed in all areas of stock photo search to improve the experience of customers. However, you will not find good deals in the website as you can only purchase per photo. It presents a better deal for one-time buyers though. The inexpensive licensing options offers overall savings that is better than some credit-based stock photo agencies.



iStockphoto is a Great Place to Find Stock Photos, Illustrations and Videos

istock-photo-homepage-featureYou can find high-quality stock photos, illustrations and video clips at iStockphoto without breaking your creative budget. There are the perfect high-quality video clips that bring your stories to life by giving the viewer a visual aspect that relates to their own story. There are illustrations on every topic imaginable that ties your commercial or editorial project together. A picture is worth a thousand words and with the selection you have to choose from, you can let an advertisement campaign speak for itself.

An excellent way to take advantage of all that iStockphoto promo code 2016 has to offer is by purchasing one of their monthly subscription plans. There is the essential plan that offers you ten non-signature media pieces each month at a price of $40 per month. If you are looking for an even greater media selection, you can purchase a signature subscription plan for only $99 a month. It gives you up to ten media pieces from their expansive media library.

istock photo promo code

Money is always a crucial part of any creative project. You need to stay within your budget and iStockphoto understand that. It is why they have made their media library available to you in a single purchase price format of three credits each. Your cost for three credits is only $33 making it affordable to pay for what you need. Each credit bundle you purchase earns you a discount on your purchase price. For example, you can initially purchase 12 credits for the price of $115, which is a 20 percent discount off the original $132 price tag. The discount percentage increases according to the additional amount of credits you purchase.

As a top-ranked stock photo industry leader, iStockphoto provides users with access to over 10 million media pieces. Many of these are vector files that are perfect for creating t-shirt designs, marketing campaign pieces or just getting your feet wet in the world of illustration and design. They take your creative options one step further by opening an audio library for your personal or company use. Audio clips are an excellent way to provide a sound effect or loop feature to your commercial or blog post.

It is easy to see how the stock photos, illustrations, video and audio clips can enhance any creative project that you have in mind. You can quickly find what you need by searching categories such as fashion illustration, nature, sports, business, vintage and more. It allows you to get back to what you do best, being creative!


Visual Marketing with Stock Photos

Visual Marketing with Cheap Stock PhotosA successful visual marketing incorporates images that sell and convert. The right kind of cheap stock photography is the difference between effective social media graphics and ads, and those with minimal to no effect. Images, depending on how you handle them, can attract or turn your customers away. They have become important elements of marketing. That’s why you need to learn a few tips and tricks to find the perfect cheap stock photos.

Here are some tips to help you turn your eyes to stock photo cheap pros:

  • Cheap stock images are a valuable investment. Do not compromise the quality of your images. Stay away from pixelated, low quality ones because users won’t click grainy images. Make sure that they are clean, crisp have good resolution, and in focus. Keep in mind that high quality images gives your message more power.
  • Your images should express the message of your ad. Choose an image that lends well to your message. It should possess enough power represent your message or act as an accent. Show a visual representation of your message so your readers will understand you – even without reading your message.
  • Your target audience should see themselves in your design. When choosing cheap stock photos (check some agencies here) for visual marketing, picture the people you want to reach. Put them in situations that they can relate to and try to make feel real.
  • Include people in your photos to evoke strong emotions. As you know, humans are emotional creatures. To connect with people, you need to portray emotion that they would feel for your brand. If people feel something for your brand, they will have a stronger connection.
  • Use hashtags and popular search terms. You also need to optimize your cheap stock images for search. When you optimize your images, you can create more traffic to your website. Think about the search terms you frequently use and determine how you can apply them to your optimization. cheap-stock-images
  • Make use of Instagram. Yes, the image-based website can be your marketing campaign best friend. You do not need to always post pictures of your products. You can also use cheap stock photos that fit with your overall theme.
  • Never use the image for the sake of using an image. When choosing cheap stock photos, always have a purpose – especially if you are using generic photos. People can smell them from miles away. However, if they are used with the right adjustment and imaging, they can be really useful.

There are many other useful tips in using stock photos cheap to creative an effective visual marketing. We are happy to share them with you. Watch out for our next blog to learn more about the use of images in enhancing your visual marketing.